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* Orchestrate and supervise the product's launches and push growth within the APAC portfolio* Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands* Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region
We are looking for an experienced and strategic Senior Communication Manager to lead brand communication agenda across Product Marketing, Public Relations, Social Media and Influencer Marketing.
协助完善品牌管理中的品牌金字塔与产品IP搭建与传播,提高重点市场部消费者对品牌的认知度;根据年度品牌计划,协助推进方案落地执行,包括品牌定位、差异化概念挖掘、卖点提炼及市场推广计划等
Marketing communications in China, including major events, website operations, social media, content creation, and brand promotion. It requires a hands-on with strong digital marketing expertise and the ability to work closely with global stakeholders.
This role will be responsible for shaping business and brand strategy, managing innovation pipelines, driving consumer engagement, and supporting sustainable business growth. The successful candidate will work closely with cross-functional teams to translate consumer insights into effective marketing and commercial initiatives.
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