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电商渠道营销经理的主要职责是制定和执行电商平台的行销策略,通过货品差异化/费用统筹管理/整合营销以提升品牌影响力和销售业绩。
在欧洲知名企业协助电商经理共同负责品牌电商全渠道的运营。
The Trade Marketing Manager bridges the gap between brand marketing and sales by ensuring marketing strategies are effectively executed across distribution and retail (workshop) channels. This role drives demand generation and brand preference at the trade level by ensuring visibility, promotion, and engagement within distributors and workshops.
This role will be responsible for driving brand growth, consumer engagement, and market share through integrated marketing strategies tailored to the Chinese market.
The role of CRM Manager in the FMCG industry involves overseeing customer relationship strategies and loyalty programmes to enhance customer engagement and retention. The position requires a strategic thinker with strong marketing expertise and a focus on delivering measurable results.
This role is responsible for crafting bold, integrated communications and marketing strategies designed to inspire employees, engage stakeholders, and strengthen the company's reputation worldwide. Operating at the intersection of strategy and execution, will drive innovation, foster collaboration across a global team and ensure the brand resonates consistently across every channel and region.
The Head of CRM & Media will lead the strategic planning and execution of customer relationship management and media initiatives, ensuring alignment with the organisation's retail objectives. This role requires a forward-thinking individual with expertise in marketing and agency operations.
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