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Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
市场品牌负责人
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support communications and external affairs , sharing our stories and building relationships in China consistent with global strategy, values, and the operational needs of all business units in China.
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
As General Manager, this person will be responsible for building up 3-5 years brand and channel development strategy.
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
这个角色负责所有与环境、社会和治理 (ESG) 相关的方面。你将需要与关键业务部门紧密全球合作,根据年度业务计划实施ESG计划,继续影响业务以驱动在可持续性和ESG措施方面的改善,并寻找机会为公司运营和我们运营的资产建立和实现高水平的ESG。
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