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负责品牌/品类线产品⽣意规划以及整合营销策略
You will work as Product Director to lead a product marketing team and covers CIS products for a variety of markets in China.
产品经理需要制订针对已上市与未上市产品线与产品组合的市场营销策略,熟练运用市场策略模型进行市场分析,设计具有临床客户针对性的市场活动与推广项目并能够有效的与各部门同事合作,高效优质的落地执行
This role will be responsible for Arrange, Deliver and Evaluate of Training Program and product marketing execution.
This role will be responsible for identifying and developing product opportunities to satisfy specific Asia market needs. This position will partner with creative team and cross functional team to develop new product portfolios and maximizes the sales opportunities while aligning with the customer's brand guidelines
You will work as Product Director to lead a product marketing team and covers RF device and RF IC products for consumer electronics market in China.
负责整个产品的企划与推广工作
作为上游市场经理,你将作为研发,临床和市场部的桥梁。根据市场端KOL的反馈和市场研究,开发具有临床价值的产品,
负责Global Brand Team品牌短期及中长期战略规划;责商品提案及品牌宣传物料规划
负责品类线全生命周期管理,设定并执行产品营销策略和各平台营销预算,制定并执行全平台种草策略、产品营销campaign筹划等工作,对产品销量、曝光度等指标负责
负责品牌的产品卖点以及策略,指定产品开发计划并进行产品推广
负责核心品类产品营销
制定产品策略与营销方案
协助市场经理计划并开展市场策略,促进相关产品在中国的销售,达成销售指标
Regional responsibility & ownership for the segment ensuring setting & delivery of regional mandate in alignment with the global segment mandateContributes to the revenue and profitability targets for the segment by using and coordinating (with relevant BU marketing experts) all marketing levers such as strategy, Go To Market Models, Innovation, Portfolio management, Brand management, Communications, Digital, Color, etc.
- This role will be responsible for marketing commercialisation activities across designated brands, segments, or projects with geographic scope limited to a stand-alone country or a cluster.- End-to-end scope
Accountable for the profitable management of the product portfolio.Responsible for portflio strategy, the product road map and manages it through its life-cycle.
This role will grow the revenues by successfully developing and launching innovations. Outperform the competition with disruptive new products.
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