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Lead the digital analytics strategy to deliver creative analytics solutions and tools that improve our digital analytics capabilities and insightsDrive the strategic planning, execution, measurement and optimisation of marketing campaigns and digital activity for key brands
1. Define and execute the positioning and promotion activities planning2. Develop content and (digital) tools & platforms3. Drive improvement and conversion through trends and performance analyses
数字媒体投放的选择,投放效果的评估等,能够跨界整合,基于互联网和移动媒体等全媒体手段的营销公关策划与执行,并为整合营销传播提供全媒体服务的技术支持平台
Reporting to the Managing Director, the Integrated Marketing Manager will be leading the digital marketing efforts collaboratively with Marcom Strategies on a local and regional basis
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
- This role will be responsible for marketing commercialisation activities across designated brands, segments, or projects with geographic scope limited to a stand-alone country or a cluster.- End-to-end scope
This is an exceptional opportunity to work in a truly unique creative agency and across an enviable collection of clients
Play a pivotal role in shaping the sustainability strategy and driving digital solutions to be a true differentiator in our business. Collaborating closely with the Market and Competitor Intelligence Manager and the Digital Solution team, you will lead the development and implementation of sustainability initiatives and digital projects.
Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.
Promoting the brand and product ranges to Food Service Channels in China region.
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