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作为公司的CMO, 您将直接负责公司美容事业部品牌的搭建与运营, 对公司的商业模式布局及生意达成负责
您将对公司海外业务部的营销全盘工作负责, 包括线上运营及品牌建设
市场营销全盘有丰富经验且特别擅长C端,营销方面知识系统化/体系化,有深入的用户需求/市场需求洞察,系统性思考,对新事物有了解如新媒体,直播等
战略管理:根据公司年度战略目标规划经营方向、编制经营计划,通过分析市场、渠道、消费者、客户、产品、业态、竞品、趋势、团队、费投等制定年度经营策略和商经管理政策,调整管理结构,确保年度战略计划和经营目标的达成。
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
The role with manage a team to look after whole Asia market and report to the Managing Director in HQ.
Being in charge of technology team in China and work with global team for new projects roll-out. Work with stakeholders and vendors on core systems and business requests.
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
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