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制定年度CRM策略和预算
负责核心品类产品营销
危机公关舆情管理
负责产品在海外市场(美国/东南亚/欧洲/拉美/俄罗斯)营销的战略规划:
Design competitive in-store activity system to win consumer at first-moment-of-truth
You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.
Responsible for building natural diamonds through effective optimal environment management with search engines and social account RED and Weibo.
Implementing and managing the CRM platform, programs and communication to drive customer acquisition, retention and enhancing customer experience and engagement in China.
This role will be responsible for creating solutions for retail channels and customer experience
As Creative Lead you are part of a diverse Marketing team that collaborates across roles to reach shared goals
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
Develop 5 year brand strategy in China Market
Contribute to national business growth through the retail marketing and community strategy and execution
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