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全面引领企业品牌国际化的进程
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
The China President is responsible for managing the overall operations and strategic direction of the company in China, including sales, marketing, R&D, manufacturing, and distribution. The China President reports directly to APAC Head and works closely with other senior executives to ensure the company's success in the consumer centric market.
The job holder is responsible for the development of our client's operations in China. Key task areas will include but are not limited to market share improvement, financial performance, personnel development, physical asset management etc.This job is also open to expats who has solid working experience in China.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
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