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从品牌管理,产品管理,以及电商管理等内部顾客的商业问题出发,针对性地设计调研方案及执行。研究结果结合二手资料,历史数据和内部数据进行综合分析,进行消费者洞察及市场洞察研究,形成相关市场研究报告;
This role will work for global leading home appliance company with key responsiblity of consumer insight to explore the new market trends and opportunities.
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
This role is focused on understanding user and consumer needs, behaviors, and experiences to inform residential property product or service design and development.
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
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