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品牌一号位,负责所属品类品牌的市场策略规划及落地执行
对集团品牌负责
1、 负责品牌服务部门的业务、专业及团队管理,向公司总经理汇报工作; 2、 作为团队主要的策略输出者,带领团队同时服务不同行业客户
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
As GM, you will be expected to devise the business strategy for this new cold chain facility, with a key focus on how you will find and recruit customers to lease the warehouse. You will be accountable for contract negotiation, relationship management, providing technical advice and ultimately the entire P&L of the site.
这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
As General Manager, this person will be responsible for building up 3-5 years brand and channel development strategy.
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