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1. Identify and diversify the exposure on media outlets from all media platforms2. Cultivate relationships with key journalists and pitch stories to local media3. Own the direct relationship with KOL and beauty expert on trends, manage typitch massive exposures via seeding projects from them
作为公司的品牌总监, 您将对公司的消费级产品营销策略负责, 打造品牌营销, 做好品牌推广
品牌战略规划:制定和执行组织的品牌战略。了解目标市场、竞争对手和消费者需求,制定长期的品牌发展计划,并确保品牌战略与组织的整体战略目标一致。
This role involves driving sales, maximizing profitability, and ensuring the successful execution of merchandising strategies for the shoes category. The Shoes Merchandising Manager will collaborate with various teams, including buying, planning, and marketing, to achieve the company's goals and objectives.
360 Campaign planning, including paid media and social/co-branding/owned social/ EC Platforms and EPR operation
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