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作为公司的全球媒介负责人, 您将负责统筹公司产品在全球媒体平台上的投放与运营策略制定和落地
Define the strategic opportunity for brand strategy and marketing plansPartner with the regional teams across LATAM and China
This role will report to China GM directly and develop long-term communication strategy to keep this brand standing out in China market. it will oversea communications, government and regularyregulary affairs, issues and crisis management, corporate reputation, scientific affairs, consumer care and stakeholder management.
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
you will be responsible for developing and executing the merchandising strategy to drive sales, maximize profitability, and enhance the overall customer experience. You will lead a team of talented merchandisers and collaborate cross-functionally with design, marketing, and sales teams to achieve business objectives.
China Marketing Director is responsible for China sustainable and profitable business growth strategy of core turbo and breakthrough business. Lead Strategic Planning process (STRAP) to define and also responsible of the tracking of the execution of STRAP cross functional action plan.
Develop and Implement Asia strategy, supporting deep-dive segment cross functional & regional action plans.
Develop and manage an integrated B2B marketing plan end-to-end at an established technology company (eg. telco, software, cloud providers, IDC) with proven results.Lead a broad range of marketing disciplines (campaign, events, digital, PR/AR etc) and understands how they work together.
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
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