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Overall CRM scope and help business growth
Implementing and managing the CRM platform, programs and communication to drive customer acquisition, retention and enhancing customer experience and engagement in China.
Execute the strategic customer retention and eCRM programs and will oversee the database recruitment and retention
Setting strategic and tactical vision for CRM
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
负责公司战略规划和运营管理工作,通过对齐公司战略意图,深入市场分析、经营数据驱动,确保从战略制定到落地和运营的高效斜街;
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Provide scientific expertise in local registration clinical trials. and license-in OTC products.Provide medical contributions in developing and implementing marketing strategy.
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