Marketing Manager-MNC Food and Beverage

Beijing Permanent
  • well known brand
  • brand owner

About Our Client

My client is a global well-known FMCG Brand. There are over 10 brands sales revenue over 1B all over the world.

Job Description

Brand Strategy Development

-Collect and analyze market and consumer, brand diagnostic data to define the strategic opportunity and recommend brand strategy and plans accordingly

-Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews, implementBrand Innovation Strategy

-Work with global & local teams to define the innovation strategy and develop and deliver a innovation pipeline

-Create, develop and deploy effective initiatives to accelerate the penetration growth

-Post tracking analysis to timely finetune the current plan and feed to future innovation to fuel penetration growthBrand Communication & Media Strategy

-Work with global & local teams to define brand proposition and communication strategy;

-Translate Brand Compass into brand campaigns and activities to consistently build the brand DMS creatively, and continuously build distinctive brand assets and penetration growth;

-Working closely with Media Managers:

The Successful Applicant

ideally in MNC FMCG companies

-University degree, ideally in marketing

-Knowledge of the China market (media, trade, consumer etc.) or very strong evidence of high learning agility

-Fluent in English and Mandarin, both written and oral

What's on Offer

- Competitive pay and compensation

- Great people-oriented company culture

Contact
Neil Liu
Quote job ref
JN-032022-5374801
Phone number
+86 10 5969 0462

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Beijing
Contract type
Permanent
Consultant name
Neil Liu
Consultant phone
+86 10 5969 0462
Job Reference
JN-032022-5374801

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.