保存工作 返回搜索结果 职责描述 职位概要 类似职位 Excellent Corporate Culture and Employee experience Competitive Salary Package 关于我们的客户 Famous International Company 职责描述 Lead the Marketing Department for the respective Opco. Details marketing strategies employed, developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals Build marketing plans and budgets for the smooth operation of marketing campaigns; and ensures that the appropriate metrics and processes are in place to quantify the impact of marketing strategies. Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales Develop integrated audience and media strategies that act upon business needs to reach our target audience effectively & efficiently along consumer journey Research about the updated marketing strategies and excel in marketing endeavors competitively, and to identify opportunities to reach new market segments and expand market share. Build the CRM infrastructure and integrate data platforms & systems to facilitate segmentation, personalization and effective Consumer Engagement Develop and implement Digital Partnerships at all potential consumer touchpoints & database marketing to widen effective reach / engagement Prepare social media marketing campaigns and strategize them such that they align with the business objectives. Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management Work with new business development team and sales teams on brand initiatives 理想的求职者 Degree in Marketing, Business Management or related discipline is preferred. Minimum 10 years of experience in FMCG industries, and with at least 5 years team management experience. Strong business acumen with commercial mindset, excellent ability to drive integration with other marketing functions / business teams to maximize impact. Ability to explore new marketing methodologies strategically, knowledge in getting the right promotion campaign in various marketing platforms Track record in digital marketing, including building and operating CRM / loyalty programs in FMCG industries, and experience in e-commerce / social-commerce marketing platforms (e.g. Facebook, Instagram, Youtube, T-mall, Little Red Book, etc.) Experience in managing agency providers and other suppliers. Strong negotiation and management skills self-starter, highly motivated with exceptional analytical, multi-tasking, and problem-solving abilities. Possess business acumen and work within cross functional teams, and ability to influence others Project ownership, ability to manage conflict and multi-task, good interpersonal skills, an outgoing character 薪酬待遇 Competitive package and job scope 联系 Daming Zheng 职位编号 JN-102024-6565620 联系电话 +86 755 36350509 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 深圳市 工作类型 全职 顾问名字 Daming Zheng 顾问电话号码 +86 755 36350509 职位编号 JN-102024-6565620
