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1.能够拥有敏锐的消费者洞察及市场趋势判读,基于竞品及市场趋势,有效结合品牌定位和用户需求制定可行性推广方案输出;2.能够根据品牌需求以及业务需求进行异业合作谈判和完成异业合作推广工作;
1.结合公司海外战略目标,规划海外品牌发展策略,根据市场预测和分析,制定市场销售目标;2.基于对海外行业和地区差异性的深刻理解及洞察,敏锐把握市场动态和市场方向,制定产品发展策略;
打造公司产品的品牌力,提高线上品牌知名度。
百亿制造业民企战略与流程管理总监岗位
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
As Retail Director, this person will be responsible for driving offline business and brand development strategy in next 3-5 years.