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从品牌管理,产品管理,以及电商管理等内部顾客的商业问题出发,针对性地设计调研方案及执行。研究结果结合二手资料,历史数据和内部数据进行综合分析,进行消费者洞察及市场洞察研究,形成相关市场研究报告;
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
品牌舵手+新生活方式定义者
洞察行业信息化发展及技术趋势,实现公司业务数字化转型
Delivering on brand strategy and priorities
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.