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这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
全面引领企业品牌国际化的进程
As CSO and member of executive management team, you would be responsible for designing the company's long-term development and business growth initiatives.This role involves shaping the company's strategic direction, defining implementation paths, and breaking down strategies into actionable tasks and annual business plans.
中东系美元基金招聘PR/公关领域总监级岗位,作为基金内部公关负责人,与合伙人紧密合作,协助全盘对外关系事务,包括海外媒体关系,海外活动统筹,品牌策略规划执行,团队管理等
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
The objective of this position is to develop and deliver online and offline marketing campaigns and activities for the user expansion, demand generation, sales targets achievement and brand awareness and image.