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It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.
It's a strategic role in developing and guiding the local BU team of a clear portfolio strategy and design, bring to market superior NPD pipeline and winning value propositions to drive long term sustainable growth
Provide scientific expertise in local registration clinical trials. and license-in OTC products.Provide medical contributions in developing and implementing marketing strategy.
Developing and executing the paid media strategy for the Region
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.