Save Job Back to Search Job Description Summary Similar Jobs Looking for candidates with FMCG,Retail,EC Background One of the Group Executive Board Members About Our Client My client is an international premium cruise line renowned for delivering unparalleled luxury experiences, exceptional service, and innovative itineraries across the globe. With a fleet of state-of-the-art ships, they pride themselves on offering guests an unforgettable blend of adventure, relaxation, and cultural immersion. As they continue to expand Asia footprint (especially China market) and enhance our brand presence, they are seeking a dynamic and strategic Vice President of Sales and Marketing to lead their commercial efforts into new heights. Job Description Strategic Planning & Execution: Develop and implement comprehensive marketing plans aligned with the company's overall business objectives and growth strategies. Oversee market research to identify consumer insights, industry trends, and competitive landscapes, informing strategic decisions. Collaborate with senior leadership to set annual and quarterly marketing goals, budgets, and KPIs. Brand Management: Enhance and protect the company's brand identity, ensuring all marketing communications reflect the premium, luxury positioning of the cruise line. Lead the creation of integrated marketing campaigns across digital, traditional media, social platforms, events, and partnerships. Manage the brand's voice and tone, ensuring consistency across all touchpoints. Digital Transformation: Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation to attract and retain customers. Leverage data analytics and customer insights to optimize marketing efforts and personalize customer experiences. Stay ahead of emerging digital trends and technologies, incorporating them into marketing strategies as appropriate. Customer Engagement: Develop and execute CRM strategies to foster long-term customer loyalty and repeat bookings. Implement innovative loyalty programs, promotions, and experiential marketing activities that enhance customer engagement. Collaborate with the customer service team to ensure seamless integration of marketing efforts with customer experience. Performance Measurement: Establish and monitor key performance indicators (KPIs) for marketing effectiveness, including but not limited to brand awareness, website traffic, conversion rates, customer acquisition costs, and ROI. Conduct regular performance reviews and adjust strategies based on data-driven insights. Team Leadership: Hire, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative work environment. Promote continuous learning and professional development within the team. Ensure compliance with all relevant marketing regulations and standards. The Successful Applicant Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Proven track record of leadership in SALES roles within the CONSUMER B2B and B2C business, familiar with distribution management, E-commerce, Retail business models. Experience of managing a commercial team of 40+ people with proven track records of REVENUE growth. Strong strategic thinking and analytical skills, combined with hands-on experience in campaign development and execution. Expertise in digital marketing Demonstrated ability to manage budgets, forecast outcomes, and drive measurable results. Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively. A passion for the cruise industry, with a keen eye for detail and creativity. Ability to work collaboratively across departments and lead cross-functional teams. A fluent English and mandarin speaker What's on Offer As a member of the executive team, you will have the opportunity to shape the future of a preeminent cruise line, working in a dynamic and inclusive environment that values innovation, excellence, and personal growth. They offer competitive compensation packages, comprehensive benefits, and the chance to make a lasting impact on the travel industry. Contact Olivia Lu Quote job ref JN-112024-6596305 Phone number +86 21 6035 3530 Job summary Function Sales Specialisation Sales Manager/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Olivia Lu Consultant phone +86 21 6035 3530 Job Reference JN-112024-6596305
