Sr. Commercial and Strategic Manager - Global Nutrition Brand

Business Growth
*Develop and implement growth strategy. Identify growth opportunity on products, channels, partners etc, and formular strategies for consistent business growing.
*Manage and improve the working process in China
*Provide high quality regional insights (competitor, customer, macro) from visits, networking, online research and market knowledge.
*Support Head of China and team on robust China growth projects and play project management role in progress.

Business Trading
*Ensure China sales, margin, EBITA targets are achieved.
*Leverage KPI's to trade the business, measure TP and distributor performance and commercial opportunity.
*Identify and develop plans for in season stock management to mitigate risks, improve sales and stock turn.
*Work with Operation and internal team to secure stable products supply, to increase products availability across all channels.

Strategic Planning
*Responsible for conducting in-depth research on the company's industry, analyzing market dynamics, competitive situation and future trends.
*Participate in the formulation of long-term development strategy, including business sector strategy, market entry strategy, etc.
*Effectively communicate China strategies to senior management and gain support
*Responsible for the planning, organizing and implementation of major strategic projects to ensure that the projects are completed on time with high quality.
*Conduct regular market research, collect competitor information, and analyze market opportunities and threats. Understand consumer demand to provide direction for the company's product and service innovation

Brand and Product
*Work on brand proposition adaptation and development in China market, develop brand and marketing communication strategy, calendar, campaigns, content to maximise brand awareness and impact in China market.
*Develop China product portfolio strategy and work in partnership with NPD team to develop and follow China NPD full process to meet market needs and grow business.
*Work in partnership with Commercial team and Int Dev Product team to optimise range, line management and pricing for China business.
*Regular price and promo benchmarking to remain competitive.

Business Operations
*Working with the International Supply Chain, Global SC team and Buying team to manage ongoing supply and ensure accurate demand planning and supply of new innovative products.
*Ensure all Partners operate to corporate principles to protect the integrity of the brand.
*Working with International Finance, manage monthly expenditure and forecasting (ensuring timely internal approvals where relevant) on all brand activities.

Relationship management
*Build regular and trust building two-way communication, managing the weekly/monthly review process with B2B & B2C partners to drive performance working cross-functionally internally to deliver optimum outcome.
*Support the Head of China on identifying further expansion opportunities, preparing documentation and input as required to support partner selection, model and commercial framework discussions.
*Build strong collaborative relationships within the cpmpany; Commercial, Marketing, Partner Management, Operations, and Digital teams.