Senior Brand Manager--Global Gaming Company

上海 全职 RMB720,000 - RMB800,000 年薪 查看职位描述
You will support the development and execution of brand and publishing strategies in China. You'll collaborate with internal teams and external partners to help ensure campaigns and player-facing efforts resonate with local audiences while aligning with global brand direction.
  • Great Company Culture
  • Great Business

关于我们的客户

Global Gaming Company

职责描述

  • Brand Strategy Support

    • Lead the development of localized brand strategies by providing input and coordinating with stakeholders
    • Help review campaign plans and creative work, ensuring alignment with brand guidelines and values
    • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders

    Publishing Collaboration

    • Serve as a point of contact for publishing and marketing teams, offering feedback and support during campaign planning and execution
    • Coordinate with global teams (product, creative, publishing) to communicate China-specific priorities and requests
    • Support the preparation of strategic updates and campaign evaluations based on market feedback

    Player and Market Insights

    • Gather and share insights on the Chinese player communities, including preferences, cultural context, and engagement trends
    • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions
    • Monitor industry trends and competitor activity to help inform brand adjustments

    Cross-functional Coordination

    • Work closely with China and global publishing teams to align messaging and player-facing efforts
    • Ensure campaign materials and communications reflect consistent tone and positioning
    • Support initiatives that build long-term player trust and brand familiarity in China

理想的求职者

  • 5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media
  • Experience collaborating with partners or agencies to support marketing or publishing initiativesFamiliarity with gaming audiences, especially in strategy, autobattler, or competitive genres
  • Fluent in Mandarin Chinese and English, with strong communication and coordination skillsDemonstrated ability to work cross-functionally and manage multiple stakeholders
  • Solid understanding of Chinese gaming culture and player expectations

薪酬待遇

  • Opportunities for professional growth within the Gaming industry.
  • A permanent position based in Shanghai with a supportive work environment.
  • Company benefits package (details provided during the interview process).



联系
Mark Wu
职位编号
JN-012026-6923234
联系电话
+86 21 6035 3448

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
信息技术/通信
地区
上海
工作类型
全职
顾问名字
Mark Wu
顾问电话号码
+86 21 6035 3448
职位编号
JN-012026-6923234

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