Regional Marketing Manager - Global F&B Giant

Shanghai 全职 RMB1,000,000 - RMB1,300,000 per year View Job Description
New global position, aimed at driving differential growth for the famous food brand in China & North Asia. This role is part of the global Brand Development team, to lead and execute Asia-specific strategic growth initiatives.
  • Global HC with regional exposure and work scope
  • An opportunity to rotate globally

About Our Client

A pioneer food brand from well known multinational company in F&B industry.

Job Description

  • Partner with the cross-functional team, including local Marketing & Sales teams, Consumer Insights, R&D, Supply Chain and Finance, to set up local co-manufacturing in lead markets where relevant. Lead local product & packaging development as part of this initiative and define the 3 yr product pipeline
  • Unlock Food-service opportunities across China & North Asia by providing the right product range, in the right formats
  • Define and execute the strategy across Asia. Partner with our culinary team, local marketing teams in each market to drive growth, synergies and efficiencies across the gifting portfolio. Develop a consistent packaging design and branding across markets, in partnership with the global Brand Experience team.
  • Partner with local Asian markets to build a region specific portfolio of products in North Asia. Track & evaluate performance, share key insights on flavour/format performance with our global marketing & R&D team.

The Successful Applicant

  • 8+ years of FMCG Marketing, brand building, and NPD experience in Asia
  • Business fluency in English & Mandarin is a must
  • Proven cross-regional & functional collaboration and influencing skills
  • Open-minded and great cultural understanding globally
  • Proven track records of strategy development and execution

What's on Offer

  • Global HC with regional exposure and work scope
  • An opportunity to rotate globally
  • Attractive salary and benefits package
Contact
Florence Wang
Quote job ref
JN-122024-6613787
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-122024-6613787

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.