Product Marketing Manager

上海 全职 RMB400,000 - RMB700,000 per year View Job Description
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
  • An inclusive and respectful workplace
  • A newly - created essential role in corporate

About Our Client

A pioneer in sustainable packaging solutions, offers customized, eco-friendly packaging materials to protect and enhance your products.

Job Description

Shared responsibility, together with the Global PM Team for one or more of Ranpak product lines. Ensure an optimized positioning of existing portfolio, the definition new product needs for APAC and lead development work in conjunction with the Global Marketing team, road-mapping and execution of both NPI, and all budgeted marketing activities.

Manage existing product portfolio

1. Develop and implement pricing, distribution and promotion strategy.

2. Continuously monitor and analyze financial and quality performance of the product portfolio and initiate improvements to maximize customer satisfaction.

3. Coordinate changes of existing products with sales, engineering and customers.

4. Track and analyze competitor activities and develop adequate strategies and tactics for local counter measures.

5. Provide yearly budgetary input for existing products (Capex) and new product introductions (Capex and paper sales)

Develop and introduce new products

1. Research Ranpak and competitor performance, customer and reseller needs, trends etc.

2. Identify market trends, needs and segments and prepare / present business cases as input for roadmap and NPIprioritization

3. Manage NPI process and coordinate alpha and beta testing.

4. Prepare, launch and roll out products with all collateral material competitive and training and

The Successful Applicant

Bachelor level in marketing, business and/or engineering

Familiar with the indirect business model and distribution channel.

Assertive, communicative and outgoing, curious

High cognitive ability

Innovative attitude and active contributor in developments.

Proven skills in project management

Good presentation skills.

Pro-active and hands-on mentality.

Open, honest and integer.

Result driven

Good communication skills at all levels (horizontal and vertical).

English proficiency is a plus.

What's on Offer

The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share.

Contact
Cora An
Quote job ref
JN-052024-6429418
Phone number
+86 21 6035 3452

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
Industrial / Manufacturing
Location
Shanghai
Contract type
Permanent
Consultant name
Cora An
Consultant phone
+86 21 6035 3452
Job Reference
JN-052024-6429418

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