PR/Corp Communication Manager (Crisis) - FMCG

上海 全职 RMB700,000 - RMB800,000 年薪 View Job Description
We are searching for a talented and experienced Brand PR Manager - Crisis Management to join our high potential team. As a pivotal member, you will play a crucial role in developing and executing comprehensive brand publicity strategies, ensuring their effective implementation across various platforms.
  • Competitive salary and benefits package.
  • An opportunity to work with a high potential team in a fast-growing business

关于我们的客户

Global well known brand in fast moving products industry with growing business

职责描述

* Develop and implement brand PR plans, encompassing media integration, news publicity, industry relations, public relations, charity events, and IP promotion, to enhance brand reputation and reduce negative publicity.

* Maintain and expand the company's media database, foster media relationships, keep abreast of media trends, explore new media channels, and collaborate with agencies and channels to plan and execute news topics and events.

* Conduct public opinion monitoring, establish a regular reporting mechanism, formulate the company's public relations principles, and ensure their implementation across internal and external stakeholders.

* Establish a comprehensive public opinion response system, tailored to the characteristics of different platforms.

* Develop crisis public relations protocols, establish rapid response and handling SOPs, promptly mitigate the negative impact of crises, and safeguard brand image and reputation.

* Formulate guidelines for corporate spokespersons to ensure the accuracy and consistency of official statements.

* Identify internal public relations opportunities, organize public relations activities to increase company awareness and enhance brand image.

* Maintain relationships with core associations and KOLs to increase positive brand mentions.

理想的求职者

* Minimum of 8 years of experience in public relations, with a preference for candidates with experience in large-scale crisis public relations, capable of effectively handling corporate public relations issues.

* Possess a certain amount of domestic or international media resources (primarily social media and internet media), have extensive experience communicating with various media, understand branding and integrated marketing communications, and have media planning and execution experience.

* Possess improvisational skills to calmly face and handle emergencies in public relations activities and resolve issues reasonably.

* Strong coordination, interpersonal, and overall planning abilities, with the capacity to efficiently coordinate internal and external personnel in response to emergencies.

* Results-oriented, able to manage and implement public relations outcomes as expected.

薪酬待遇

* Competitive salary and benefits package.

* An opportunity to work with a high potential team in a fast-paced industry.

* A chance to develop and implement innovative strategies.

联系
Florence Wang
职位编号
JN-112024-6593209
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
公共关系/企业媒体公关
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-112024-6593209

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