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PR Manager - FMCG/Retail

Shanghai 全职 RMB500,000 - RMB800,000 per year View Job Description
We are seeking a PR Manager to lead and develop effective public relations strategies within the retail industry. This role is based in Shanghai and offers an exciting opportunity to contribute to a growing marketing and agency department.
  • Opportunity to work with a well-known company in the retail industry.
  • Attractive salary compensation and benefits.

About Our Client

The company is a prominent player in the retail industry. With a significant market presence, the organisation is committed to excellence and growth in its Shanghai-based operations.

Job Description

  • Develop and implement PR strategies to enhance brand visibility and reputation.
  • Manage media relations, including press releases, interviews, and events.
  • Collaborate with internal teams to align PR initiatives with marketing goals.
  • Monitor media coverage and provide regular performance reports.
  • Identify opportunities for partnerships and sponsorships to strengthen the brand.
  • Act as a spokesperson when required and manage crisis communication effectively.
  • Oversee content creation for PR campaigns and ensure consistent messaging.
  • Build and maintain strong relationships with key stakeholders in the retail industry.

The Successful Applicant

A successful PR Manager should have:

  • A degree in Marketing, Communications, or a related field.
  • Proven experience in public relations, particularly within the retail industry.
  • Strong understanding of media relations and brand management.
  • Excellent communication and interpersonal skills.
  • Ability to develop and execute creative PR campaigns.
  • Proficiency in analysing data and creating performance reports.
  • Fluency in English and Mandarin is advantageous.

What's on Offer

  • Opportunity to work with a well-known company in the retail industry.
  • Permanent role based in Shanghai with career advancement potential.



If you are ready to take your career in public relations to the next level, we encourage you to apply for this exciting PR Manager position.

Contact
Florence Wang
Quote job ref
JN-082025-6820110
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-082025-6820110

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.