Mkt & Strategy Head

上海 全职 RMB900,000 - RMB1,000,000 年薪 查看职位描述
We are seeking a strategic Marketing and Business Development Strategy Manager to expand market presence, driving growth initiatives, and enhancing brand positioning in China. This role is pivotal in aligning marketing strategies with business , identifying new market perspective.
  • Strategic Impact
  • Global Exposure & Growth

关于我们的客户

A global automotive technology group specializing in sustainable mobility solutions. It operates across six key areas including seating, interiors, clean mobility, electronics, lighting, and lifecycle services. With a strong focus on innovation and carbon neutrality, serves major OEMs worldwide and maintains a significant presence in China.

职责描述

Marketing Strategy & Execution

 Develop and implement localized marketing strategies aligned with the company's business in China. Drive the adoption of innovative products within the product line in China, and act as a key liaison between the product line, Division, Country and BG to ensure effective communication and alignment.

 Conduct market research to identify trends, customer needs, and growth opportunities in the automotive exhaust systems segment.

 Monitor the performance of various automotive brands and OEMs in the Chinese market, focusing on key indicators such as sales volume, inventory levels, and production capacity.

 Develop and deliver monthly market intelligence reports .

 Build and maintain a proprietary market research database tailored for FCM, enabling data and forecasting of both current and emerging market trends.

 Manage brand positioning, digital marketing, and promotional campaigns to increase awareness and engagement in AI Application.

Business Development.

 Corporeate with sales and technical teams to customer acquisition, retention, and product launches.

Exhibition & Event Management

 Plan, organize, and represent the company at industry trade shows, exhibitions, and customer events. Facilitate annual key OEM tech day, event

 Coordinate with internal and external stakeholders to ensure successful event execution and follow-up.

Strategic Planning & Reporting

 Assist CBU Director & Division Management in the preparation of Strategic Plan and Budget

 Elaborate all financial simulations for valuation scenarios, in relation with FCM Group SMPL team

理想的求职者

 At least 8 years of relevant experience in the automotive industry; prior experience in consulting firms is desirable.

 Proven experience as a business partner with comprehensive involvement in the Strategic Planning (SP) process, including participation in all key phases from design to execution.

 Strategic mindset. Strong learning ability. Working knowledge of AI tools and platforms, with the ability to integrate them into daily business practices.

 Excellent communication. Fluent in English. Ability to work under pressure and manage multiple priorities effectively

薪酬待遇

Permanent role based in Shanghai, offering stability and career growth

联系
Cora An
职位编号
JN-102025-6865094
联系电话
+86 21 6035 3452

职位概要

职位类别
市场营销
子类别
营销总监
行业
工业/制造
地区
上海
工作类型
全职
顾问名字
Cora An
顾问电话号码
+86 21 6035 3452
职位编号
JN-102025-6865094

米高蒲志集团的多元与包容文化

在米高蒲志,我们不仅接受差异,更为之感到自豪。我们鼓励来自不同背景的求职者申请这个职位,并致力于建设包容、多样的工作场所,让所有员工都能绽放自我,成就精彩人生。如果您在招聘过程中需要任何支持或合理的调整,请告知我们