Mkt & Strategy Head

Shanghai 全职 RMB900,000 - RMB1,000,000 per year View Job Description
We are seeking a strategic Marketing and Business Development Strategy Manager to expand market presence, driving growth initiatives, and enhancing brand positioning in China. This role is pivotal in aligning marketing strategies with business , identifying new market perspective.
  • Strategic Impact
  • Global Exposure & Growth

About Our Client

A global automotive technology group specializing in sustainable mobility solutions. It operates across six key areas including seating, interiors, clean mobility, electronics, lighting, and lifecycle services. With a strong focus on innovation and carbon neutrality, serves major OEMs worldwide and maintains a significant presence in China.

Job Description

Marketing Strategy & Execution

 Develop and implement localized marketing strategies aligned with the company's business in China. Drive the adoption of innovative products within the product line in China, and act as a key liaison between the product line, Division, Country and BG to ensure effective communication and alignment.

 Conduct market research to identify trends, customer needs, and growth opportunities in the automotive exhaust systems segment.

 Monitor the performance of various automotive brands and OEMs in the Chinese market, focusing on key indicators such as sales volume, inventory levels, and production capacity.

 Develop and deliver monthly market intelligence reports .

 Build and maintain a proprietary market research database tailored for FCM, enabling data and forecasting of both current and emerging market trends.

 Manage brand positioning, digital marketing, and promotional campaigns to increase awareness and engagement in AI Application.

Business Development.

 Corporeate with sales and technical teams to customer acquisition, retention, and product launches.

Exhibition & Event Management

 Plan, organize, and represent the company at industry trade shows, exhibitions, and customer events. Facilitate annual key OEM tech day, event

 Coordinate with internal and external stakeholders to ensure successful event execution and follow-up.

Strategic Planning & Reporting

 Assist CBU Director & Division Management in the preparation of Strategic Plan and Budget

 Elaborate all financial simulations for valuation scenarios, in relation with FCM Group SMPL team

The Successful Applicant

 At least 8 years of relevant experience in the automotive industry; prior experience in consulting firms is desirable.

 Proven experience as a business partner with comprehensive involvement in the Strategic Planning (SP) process, including participation in all key phases from design to execution.

 Strategic mindset. Strong learning ability. Working knowledge of AI tools and platforms, with the ability to integrate them into daily business practices.

 Excellent communication. Fluent in English. Ability to work under pressure and manage multiple priorities effectively

What's on Offer

Permanent role based in Shanghai, offering stability and career growth

Contact
Cora An
Quote job ref
JN-102025-6865094
Phone number
+86 21 6035 3452

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Industrial / Manufacturing
Location
Shanghai
Contract type
Permanent
Consultant name
Cora An
Consultant phone
+86 21 6035 3452
Job Reference
JN-102025-6865094

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.