Marketing Specialist (Manager Level)--Logistic

Shanghai Permanent
  • MNC Brand
  • Mature Business

About Our Client

Global Logistic and Transporation Company

Job Description

  • In line with the objectives of the Global Marketing Plan and local requirements, develop local marketing strategies, omni channel campaign design, implementation & optimization
  • Research assigned markets, understand SWOTS, its personas and their respective pain points & develop customer segments in order to create in class lead generation marketing tactics in line with the global marketing plans
  • Work closely with Centre of Excellence on content strategies and - calendars, and (digital) marketing KPI's & optimization of those on a continuous basis
  • Work closely with key stakeholders on global, regional and corporate level
  • Provide regular reports and analysis of campaign performance to respective national BU or Functional Units and set-up regular exchanges on marketing developments

The Successful Applicant

  • Proven experience with persona creation, lead generation campaign design and implementation, account segmentation.
  • Proven experience in paid media- and creative - brief creation and implementation.
  • Proficient in marketing research and statistical analysis, as well as A/B testing.
  • Extensive Onmi channel marketing execution and related KPI's management.
  • Demonstrated ability to work on tight deadlines and excel in a fast-paced business environment.
  • International work experience within a matrix organization.
  • Multi-project and time management skills with flexibility to adapt to deviations and re-arrange priorities.

What's on Offer

Competitive Salary

Contact
Mark Wu
Quote job ref
JN-042022-5428343
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Transport & Distribution
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-042022-5428343

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.