Marketing Manager - A domestic unique IC design company

Shenzhen 全职 RMB1,000,000 - RMB1,200,000 per year View Job Description
As the Marketing Manager, you will be at the forefront of their marketing efforts, responsible for developing and executing strategies that effectively communicate the value of their custom touch chip products to a diverse audience.
  • Join innovative company dedicated to pushing the boundaries of Chip technology
  • You'll have the opportunity to shape the direction of product portfolio

About Our Client

Our client is an IC design company, recognized for their commitment to innovation and excellence in delivering custom solutions to the mobile/Pad/ PC/automobile market.

Job Description

  • Develop and implement marketing strategies that highlight the unique features and benefits of customized chip products.
  • Conduct market research to identify trends, customer needs, and competitive landscape, informing product positioning and messaging.
  • Collaborate with product management and engineering teams to understand product capabilities and translate these into marketable features.
  • Manage the creation of marketing materials, including product data sheets, case studies, and presentations.
  • Oversee digital marketing initiatives, including website content, social media, and email campaigns.
  • Coordinate trade shows, webinars, and other promotional events to increase brand visibility and generate leads.
  • Track and analyze marketing campaign performance, adjusting strategies as needed to optimize results.

The Successful Applicant

  • Bachelor's degree in Electrical Engineering or a related field; advanced degree preferred.
  • 5-10 years experience in marketing, preferably in the technology or semiconductor industry.
  • Strong technical background and learning ability with a deep understanding of customized chip technology.
  • Proficiency in marketing tools such as HubSpot, Salesforce, and Google Analytics.
  • Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical audiences.
  • Experience with design software such as Adobe Creative Suite for creating marketing collateral.
  • Knowledge of project management tools like Asana or JIRA for coordinating marketing activities.

What's on Offer

  • Competitive salary and comprehensive benefits package.
  • Opportunities for professional development and continuous learning.
  • A collaborative and supportive work environment.
  • Exposure to cutting-edge technology and a chance to contribute to industry products.
Contact
Alice Wang
Quote job ref
JN-072024-6486672
Phone number
+86 21 6026 8035

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Semiconductors
Location
Shenzhen
Contract type
Permanent
Consultant name
Alice Wang
Consultant phone
+86 21 6026 8035
Job Reference
JN-072024-6486672

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.