Marketing Director - Global Beauty Brand

上海市 全职 RMB1,300,000 - RMB1,500,000 年薪
  • Global Beauty Group
  • End to end marketing scope

关于我们的客户

One of the well-known global beauty group

职责描述

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale)
  • Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

理想的求职者

  • Over 10 years' Marketing experience in Beauty industry
  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights
  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise
  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness
  • Creates collaboration for bigger success

薪酬待遇

Attractive package and benefits

联系
Trista Shi
职位编号
JN-102023-6213780
联系电话
+86 21 6035 3441

职位概要

职位类别
市场营销
子类别
营销总监
行业
快速消费品(FMCG)
地区
上海市
工作类型
全职
顾问名字
Trista Shi
顾问电话号码
+86 21 6035 3441
职位编号
JN-102023-6213780

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