保存工作 返回搜索结果 职责描述 职位概要 类似职位 An inclusive and respectful workplace Go global strategy brings valuable exposure 关于我们的客户 H listed injection molding machine company, was founded in 1958 over 2,000 employees. The group provides comprehensive injection molding solutions with clamping forces ranging from 20 to 6,500 tons to clients across 85 countries and regions globally. 职责描述 Based on the company's overall development strategy, conduct strategic planning and system construction for the corporate brand.Oversee all aspects of brand planning, design, promotion, and managementLead market intelligence and research initiatives to analyze mid-to-long-term market patterns (scale/structure/trends), market characteristics, and future trajectories.Identify market opportunities while monitoring industry trends and competitor dynamics to recognize potential risks/opportunities.Direct and manage the digital marketing team in planning/executing online advertising, social media campaigns, SEO/SEM, and other digital initiatives to enhance online brand visibility and sales conversion rates.Develop and maintain relationships with core industry media, self-media partners, and media resources.Organize and manage marketing campaigns including brand promotion activities and sales promotion strategies to boost product awareness and market share.Oversee communication campaigns across multiple channels/media platforms, including PR events, exhibitions, and advertising.Adjust marketing strategies and tactics in response to market changes. Organize training programs on updated product knowledge and market insights. Drive marketing model innovation and establish value-driven marketing systems.Develop and refine market operation workflows, standardize operational protocols, and ensure healthy brand development through systematic market management. 理想的求职者 Educational Background: Full-time bachelor's degree or higher in Marketing, Media, Public Relations, Journalism, or related fields preferred Industry Experience: Minimum 10 years of marketing department management experience in the B2B manufacturing industry, with prior experience in renowned companies being advantageous Strategic Capabilities: Proven ability in market analysis and strategic planning, including formulating and executing market strategies effectively Brand Expertise: In-depth understanding of brand operations and communication/promotion principles, coupled with hands-on experience in brand management and market expansion Digital Proficiency: Familiarity with digital marketing tools, digital media platform operations, and data analytics to optimize campaigns Leadership & Innovation: Strong leadership and team management skills to inspire collaboration and drive innovation within cross-functional teams Communication & Coordination: Excellent communication and coordination abilities to facilitate seamless collaboration with internal teams and external partners 薪酬待遇 Oveseas market exposureTravel base 联系 Cora An 职位编号 JN-012025-6637092 联系电话 +86 21 6035 3452 职位概要 职位类别 市场营销 子类别 营销总监 行业 工业/制造 地区 深圳市 工作类型 全职 顾问名字 Cora An 顾问电话号码 +86 21 6035 3452 职位编号 JN-012025-6637092
