保存工作 返回搜索结果 职责描述 职位概要 类似职位 Well-Known Gaming Company Open to Gaming, Internet Industry Candidates 关于我们的客户 Global game developer and publisher dedicated to creating immersive experiences that inspire players worldwide 职责描述 Strategic Leadership Design and implement a unified global PR strategy aligned with company goals, product launches, and brand positioning. Collaborate with regional PR teams to ensure localized execution while maintaining brand consistency. Media & Influencer Relations Cultivate relationships with global gaming media, industry analysts, KOLs, and content creators. Secure high-impact coverage in tier-1 outlets (e.g., IGN, GameSpot, Bloomberg, Reuters). Narrative Development Craft compelling narratives around game launches, corporate milestones, and ESG initiatives. Oversee creation of press kits, executive speeches, and thought leadership content. Crisis Management Develop protocols for rapid response to reputational challenges. Serve as primary spokesperson during sensitive situations. Cross-Functional Collaboration Partner with Marketing, Community, and Product teams to align PR with integrated campaigns. Advise executives on media training and public-facing opportunities. Measurement & Optimization Establish KPIs (e.g., share of voice, sentiment analysis) and report on ROI of PR initiatives. Manage agency relationships and global PR budget allocation. 理想的求职者 Experience 10+ years in PR/communications, with 5+ years in leadership roles. Proven success in global gaming, entertainment, or tech industries. Portfolio of managing AAA title launches and corporate announcements. Skills Deep understanding of gaming culture, media landscape, and platform dynamics. Crisis communications expertise with real-world case studies. Multilingual capabilities preferred (English required + major languages). Mindset Data-driven decision-maker with creative storytelling flair. Ability to thrive in fast-paced, matrixed environments. 薪酬待遇 Lead PR for groundbreaking games with global reach 联系 Mark Wu 职位编号 JN-042025-6727976 联系电话 +86 21 6035 3448 职位概要 职位类别 市场营销 子类别 公共关系/企业媒体公关 行业 休闲/旅游 地区 上海 工作类型 全职 顾问名字 Mark Wu 顾问电话号码 +86 21 6035 3448 职位编号 JN-042025-6727976
