Save Job Back to Search Job Description Summary Similar Jobs Well-Known Gaming Company Open to Gaming, Internet Industry Candidates About Our Client Global game developer and publisher dedicated to creating immersive experiences that inspire players worldwide Job Description Strategic Leadership Design and implement a unified global PR strategy aligned with company goals, product launches, and brand positioning. Collaborate with regional PR teams to ensure localized execution while maintaining brand consistency. Media & Influencer Relations Cultivate relationships with global gaming media, industry analysts, KOLs, and content creators. Secure high-impact coverage in tier-1 outlets (e.g., IGN, GameSpot, Bloomberg, Reuters). Narrative Development Craft compelling narratives around game launches, corporate milestones, and ESG initiatives. Oversee creation of press kits, executive speeches, and thought leadership content. Crisis Management Develop protocols for rapid response to reputational challenges. Serve as primary spokesperson during sensitive situations. Cross-Functional Collaboration Partner with Marketing, Community, and Product teams to align PR with integrated campaigns. Advise executives on media training and public-facing opportunities. Measurement & Optimization Establish KPIs (e.g., share of voice, sentiment analysis) and report on ROI of PR initiatives. Manage agency relationships and global PR budget allocation. The Successful Applicant Experience 10+ years in PR/communications, with 5+ years in leadership roles. Proven success in global gaming, entertainment, or tech industries. Portfolio of managing AAA title launches and corporate announcements. Skills Deep understanding of gaming culture, media landscape, and platform dynamics. Crisis communications expertise with real-world case studies. Multilingual capabilities preferred (English required + major languages). Mindset Data-driven decision-maker with creative storytelling flair. Ability to thrive in fast-paced, matrixed environments. What's on Offer Lead PR for groundbreaking games with global reach Contact Mark Wu Quote job ref JN-042025-6727976 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Public Relations / Corporate Communication What is your area of specialisation? Leisure, Travel & Tourism Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-042025-6727976
