Save Job Back to Search Job Description Summary Similar Jobs Lead overall CBEC trade marketing and ec marketing responsibility. Have a chance to expand an ecommerce business worth billions rmb. About Our Client Our client is a global player in health-focused food and beverage products, operate cutting-edge business that redefine consumer nutrition experiences. Job Description Lead trade marketing initiatives with key eCommerce partners (TMall, JD, Pinduoduo etc.) to drive GMV growth Optimize digital shelf presence through content strategy, search ranking, and conversion rate optimization Manage eCommerce P&L, budget allocation, and ROI measurement across channels Build data-driven promotional calendars and campaign mechanics tailored to platform algorithms Collaborate with sales, brand, and supply chain teams to develop eCommerce-first product innovations Lead a high-performing team of digital marketers and trade marketing specialists The Successful Applicant 10+ years experience in eCommerce trade marketing with 5+ years in leadership roles Proven track record in managing >¥1billion annual eCommerce GMV Deep understanding of Chinese digital ecosystem and platform operations Strong analytical skills with fluency in data tools (Ali Index, DataTower, etc.) Excellent stakeholder management across internal teams and external partners Fluent in both English and Chinese What's on Offer Permanent position with opportunities for career growth in the FMCG industry. Collaborative and professional company culture. Be in charge of billions ec business Contact Yulin Zhang Quote job ref JN-072025-6782199 Phone number +862160268095 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Yulin Zhang Consultant phone +862160268095 Job Reference JN-072025-6782199
