Save Job Back to Search Job Description Summary Similar Jobs Great Company Culture Great Business About Our Client Global Gaming Company Job Description Team Development Build, guide, and inspire a high-performing brand management team that drives sustainable player growth and excellence in brand craft. Mentor and support career development for team members while ensuring work quality meets expectations and discipline standards. Foster a team culture rooted in company's values-player empathy, craft mastery, curiosity, and respect for diverse perspectives. Brand Strategy & Vision In partnership with Game management team, evolve and articulate a differentiated global brand strategy for product across multiple platforms. Drive long-term brand vision, objectives, and roadmapping, ensuring coherence between brand ambition and player needs. Lead the development of culturally relevant narratives that resonate across global markets and inspire players and partners alike. Integrated Product Marketing & Campaign Excellence Own campaign strategy, player journeys, and marketing frameworks for all global beats-including engagement, player sentiment, awareness, consideration, and acquisition. Leverage insights, experimentation, and continuous optimization to elevate campaign craft and performance. Cross-disciplinary collaboration with Game Development, Publishing, and Shared Services teams to deliver innovative, high-quality, and integrated player experiences. Global Publishing & Regional Partnership Provide strategic guidance and oversight to regional publishing teams to ensure brand cohesion and impactful local executions across the globe. Serve as the accountable for day-to-day partnership with partner as the publisher of product in China-including alignment on brand strategy, partnership management, community communication, and cross-team coordination. Anticipate emerging market opportunities and player needs to guide brand evolution in a dynamic global landscape. Insights, Measurement & Craft Maturity Set KPIs for marketing efforts, guide measurement plans, and collaborate with research partners to deepen understanding of current and future audiences. Elevate the team's ability to integrate insights, cultural analysis, and player feedback into strategies and creative development. Game Leadership Contribution Contribute to broader game leadership discussions, helping shape long-term strategy for the game ecosystem. Advocate for player-first decision-making and cohesive storytelling across all touchpoints. The Successful Applicant 8+ years of brand and/or product marketing experience in games, entertainment, or adjacent categories. 3+ years of management experience in an international, matrixed organization. Demonstrated success in campaign strategy, development, and execution. Proven ability to both drive measurable business outcomes and elevate brand resonance. Deep familiarity with the fast-moving global games marketing landscape, competition, and emerging trends. Fluency in both Mandarin Chinese and English, with the ability to build strong relationships and guide teams across language and culture. Exceptional communication skills and executive presence-both written and verbal. Experience building communication frameworks that reconcile cultural, technological, and product requirements with clarity and alignment. What's on Offer Great Team and Company Culture Contact Mark Wu Quote job ref JN-012026-6923234 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Brand & Design What is your area of specialisation? Technology & Telecoms Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-012026-6923234
