Global Performance Marketing Lead

Shanghai 全职 View Job Description
The Global Performance Marketing Lead will oversee marketing initiatives in the FMCG sector, focusing on performance and growth strategies. This role is based in Shanghai and involves creating impactful campaigns to achieve business objectives.
  • Global Strategic Impact
  • Ground-Up Innovation

About Our Client

The employer is a large organisation within the FMCG industry, operating on a global scale. They are known for their innovative approach to delivering high-quality products to their customers.

Job Description

  • Develop and execute global performance marketing strategies to drive growth in the FMCG sector.
  • Analyse marketing data to identify trends and opportunities for optimisation.
  • Collaborate with cross-functional teams to align marketing initiatives with business goals.
  • Manage digital advertising campaigns across multiple platforms.
  • Oversee budget allocation and ensure efficient use of resources.
  • Implement A/B testing to continuously improve campaign performance.
  • Provide detailed performance reports and insights to stakeholders.
  • Stay updated with industry trends and apply good practices to marketing strategies.

The Successful Applicant

A successful Global Performance Marketing Lead should have:

  • Proven expertise in performance marketing, particularly within the FMCG industry.
  • Strong analytical skills with the ability to interpret marketing data.
  • Experience with digital advertising platforms and tools.
  • Proficiency in managing budgets and optimising resource allocation.
  • Knowledge of A/B testing and campaign performance improvement methods.
  • Familiarity with global marketing trends and practices.
  • Exceptional communication and collaboration abilities.

What's on Offer

  • Competitive salary ranging from CNY 630000 to CNY 770000 annually.
  • Benefits package valued at CNY 700000.
  • Opportunities for career growth in the FMCG industry.
  • Work in a collaborative and innovative environment in Shanghai.



If you are ready to take on a challenging yet rewarding role as a Global Performance Marketing Lead, apply now to join a forward-thinking organisation in the FMCG sector!

Contact
Ariel Sun
Quote job ref
JN-122025-6898957
Phone number
+86 21 6026 8008

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Ariel Sun
Consultant phone
+86 21 6026 8008
Job Reference
JN-122025-6898957

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.