Global Marketing Head (Well-known Public Listed Pharma)

1.Market Strategy & Pathway Design

• Drive the formulation of mid-to-long-term international market commercialization roadmaps, and deliver annual prioritization strategies and key market promotion plans.
• Establish a dynamic monitoring mechanism for overseas markets to continuously track competitive landscape, policy changes, and expert opinions, and generate strategic adjustment recommendations.

2.Product Management

• Take charge of formulating overseas commercial strategies and managing the full product lifecycle, including driving the output of product value propositions, pricing frameworks, brand positioning, and product messaging systems.
• Collaborate with the Strategic Marketing Center to build a standardized product documentation library (bilingual PPTs, FAQs, certification systems, etc.), and guide local market teams in effective utilization.
• Responsible for product training, certification, assessment, and continuous capability development mechanisms tailored to overseas markets.
• Work jointly with the Strategic Marketing Center and Clinical Research Center to respond to major public health emergencies, providing emergency budget recommendations and coordinating international resources.

3. Promotion Execution & Project Operations

• Develop overseas promotion plans for each product line, and collaborate with local teams to execute diverse market activities such as academic events, distributor enablement, and customer outreach.
• Partner with the International Medical Department to organize overseas KOL and expert engagement programs, building expert networks and brand endorsement mechanisms.
• Establish and manage an overseas promotion project repository, overseeing project objectives, timelines, content, and budgets throughout the entire process.
• Manage overseas digital marketing channels and evaluate the reach efficiency and ROI of each channel.