Save Job Back to Search Job Description Summary Similar Jobs Strategic Impact Across Well-recognized Platforms Cross-Functional Leadership in a Data-Driven Environment About Our Client This is a well-established FMCG company with a strong market presence and a focus on delivering quality products to its customers. The organisation operates on a global scale, offering a collaborative and forward-thinking environment for its employees. Job Description Develop and execute shopper-centric campaigns across platforms such as Tmall, JD, Pinduoduo, Douyin, and emerging digital channels. Collaborate with cross-functional teams to align digital campaigns with business objectives. Monitor and analyse market trends to identify opportunities for online expansion. Analyze shopper journey data including click-through rates, bounce rates, add-to-cart behavior, and conversion funnels. Segment audiences based on behavioral and demographic data to inform personalized marketing strategies. Monitor product reviews, ratings, and Q&A to identify barriers and opportunities for conversion. Optimise online product listings and promotional activities to enhance customer engagement. Develop and manage relationships with key e-commerce platforms and partners. Track and report on campaign performance using relevant metrics and analytics tools. Oversee budget allocation for e-commerce marketing initiatives. Ensure brand consistency across all digital touchpoints. The Successful Applicant A successful Ecommerce Trade Marketing Lead should have: 5+ years of experience in e-commerce marketing, digital trade marketing, or shopper marketing, preferably in FMCG or consumer brands. Strong understanding of major e-commerce platforms and their operational models. Proficient in data tools such as Excel, Power BI, Tableau, and SQL. Excellent strategic thinking and communication skills, with the ability to translate data into actionable business strategies. Experience in cross-functional collaboration with sales, supply chain, content, and platform teams. Fluent in English; Mandarin proficiency is a plus. What's on Offer Competitive salary ranging from CNY 800000 to CNY 900000. Opportunities for professional growth within a well-recognized FMCG company. Permanent role with a collaborative and innovative working environment. Located in Shanghai, offering proximity to key business hubs. If you are passionate about e-commerce and looking to make a significant impact within the FMCG industry, we encourage you to apply for this exciting opportunity. Contact Iris Xie Quote job ref JN-082025-6806657 Phone number +8621 6026 8033 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Iris Xie Consultant phone +8621 6026 8033 Job Reference JN-082025-6806657
