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Director of Livestream Strategy & Operations

Shanghai 全职 View Job Description
You will lead the end-to-end livestreaming strategy and execution, covering both store-based and influencer channels to drive sales and elevate brand impact.
  • Join a global brand and drive livestream commerce growth
  • Turn local insights into standout livestream content

About Our Client

Our client is a globally recognized consumer brand group with a strong digital presence in China. Livestreaming is a key growth engine within their eCommerce strategy.

Job Description

  • Develop and implement livestreaming strategies to maximise customer engagement and sales.
  • Oversee the management and optimisation of content for ecommerce platforms.
  • Collaborate with digital and marketing teams to align livestreaming initiatives with broader business goals.
  • Manage relationships with external agencies to ensure seamless execution of livestreaming activities.
  • Analyse data and performance metrics to refine and improve livestreaming campaigns.
  • Stay updated on trends in digital and ecommerce landscapes within China.
  • Ensure all livestreaming content adheres to brand guidelines and quality standards.
  • Provide leadership and guidance to team members involved in livestreaming projects.

The Successful Applicant

A successful Director of Livestreaming Management should have:

  • A strong understanding of the ecommerce and digital landscape in China.
  • Expertise in managing digital content and ecommerce platform marketing.
  • Experience in working with external agencies to execute digital initiatives.
  • Proven ability to manage and optimise livestreaming campaigns.
  • Solid analytical skills to interpret performance data and drive improvements.
  • A results-oriented mindset with excellent communication and leadership abilities.

What's on Offer

  • Competitive compensation and performance-based incentives
  • International platform with cross-functional collaboration opportunities
  • Involvement in core strategic projects, driving livestream growth from the ground up
  • Comprehensive training programs and clear career development pathways
Contact
Cruz Zhang
Quote job ref
JN-082025-6821989
Phone number
+8621 6026 8032

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-082025-6821989

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.