Digital Transformation Lead - FMCG

Shanghai 全职 RMB700,000 - RMB800,000 per year View Job Description
To lead the digital transformation of Sales Force Effectiveness (SFE) and online business enablement. This role is pivotal in driving execution excellence, operational efficiency, and data-driven insights through innovative digital solutions
  • Opportunities to work on innovative digital transformation projects
  • Attractive salary compensation and open working culture

About Our Client

The employer is a prominent organisation within the FMCG industry, recognised for its commitment to innovation and quality.

Job Description

    • Continuously improve existing sales management platforms to ensure accurate, timely, and actionable insights.
    • Identify operational gaps and implement data-driven solutions to boost coverage, productivity, and performance.
    • Redesign dashboards, KPIs, and workflows for end-to-end visibility across all levels of the organization.
    • Develop and enhance digital tools supporting direct-to-consumer operations, including CRM and related infrastructure.
    • Drive system improvements to elevate user experience and operational integration.
    • Ensure solutions align with business objectives and are scalable for future growth.
    • Partner with sales, marketing, IT, and leadership teams to align priorities and implementation plans.
    • Validate and prioritize business needs, ensuring solutions are value-driven and feasible.
    • Maintain transparent governance and communication across stakeholders.
    • Lead digital initiatives with disciplined planning, milestone tracking, and quality assurance.
    • Oversee requirement reviews, testing, and post-launch evaluations to ensure business impact.



The Successful Applicant

    • Strong understanding of sales operations andSFE methodologies.
    • Experience with CRM/SFE/DMS/D2C systems and digital transformation projects.
    • Analytical mindset with structured problem-solving skills.
    • Proven ability to manage multi-stream projects and influence stakeholders.
    • 4-7 years in sales effectiveness, commercial excellence, or digital transformation within FMCG or consumer industries.
    • Bilingual proficiency in English and Mandarin.



What's on Offer

    • Make a Big Impact: Your work will directly shape sales strategy and digital capabilities for a high-growth business.
    • Lead Transformation: Be at the forefront of digital innovation in a consumer-driven industry.
    • Grow Your Career: Gain exposure to senior stakeholders and complex projects that accelerate professional development.



Contact
Florence Wang
Quote job ref
JN-112025-6875777
Phone number
+86 21 6035 3690

Job summary

Function
IT
Specialisation
Corporate consultancy
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-112025-6875777

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.