Digital Performance Marketing Director - Wellness Brand

深圳市 全职
  • Excellent salary package
  • Certain IPO Plan

关于我们的客户

fast growing and most innovative Wellness brand

职责描述

  • Devise strategies to drive online traffic to the company website.
  • Track conversion rates and make consistent improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Experience in A/B testing websites, emails, and advertising campaigns.
  • Overseeing the social media strategy for the company.
  • Manage online brand and product campaigns to raise brand awareness.
  • Improve the usability, design, content, and conversion rate of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions, and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Analyze marketing plan and performance using KPI's
  • Working with senior employees in the development of the overall business plan

理想的求职者

  • 8-10 years direct-to-consumer ecommerce experience, including oversight of direct marketing and website product management.
  • Prior leadership of full-funnel direct marketing efforts across acquisition, conversion, and retention including social, search, and email.
  • Agency/vendor management experience.
  • Website product management, including conversion optimization and retention.
  • Past experience growing revenues while optimizing marketing spend, and launching programs to drive customer loyalty.
  • Team leadership.
  • Experience with web and analytics tools including but not limited to Google Analytics, Shopify Plus, Google Ads, Facebook Business manager.
  • Experience overseeing Customer Experience a plus.

薪酬待遇

Excellent salary package

联系
Daming Zheng
职位编号
4209981
联系电话
+86 755 3358 4620

职位概要

职位类别
市场营销
子类别
数字/网络营销、社交网络
行业
快速消费品(FMCG)
地区
深圳市
工作类型
全职
顾问名字
Daming Zheng
顾问电话号码
+86 755 3358 4620
职位编号
4209981

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