China GM-Luxury Retail

1. Strategic Planning & Market Insight: Balancing Global Positioning with Local Needs​​

• Develop and execute the ​​China market strategy​​, aligning with global brand objectives while identifying and capitalizing on localized growth opportunities.
• Lead market analysis and consumer insights research to anticipate shifts in luxury demand, competitive dynamics, and regulatory environments, translating findings into actionable strategies.
• Ensure the brand's global positioning (e.g., heritage, craftsmanship, exclusivity) is ​​authentically adapted​​ to resonate with Chinese consumers' evolving preferences (e.g., digital-first engagement, cultural relevance, experiential luxury).

​​2. Brand Management & Cultural Alignment: Safeguarding Brand Essence and Creating Value​​

• Act as the ​​ultimate guardian of the brand's DNA​​ in China, ensuring all commercial activities, marketing campaigns, and customer interactions uphold the brand's core values, aesthetic standards, and storytelling.
• Collaborate with global and regional creative/marketing teams to ​​localize brand narratives​​ (e.g., integrating Chinese cultural elements, festivals, or heritage motifs) while maintaining global consistency in luxury positioning.
• Drive initiatives that enhance brand equity in China to deepen emotional connection with Chinese consumers.

​​3. Commercial Operations & Performance Achievement: Striking a Balance Between Growth and Profitability​​

• Drive ​​revenue growth across all channels​​ (retail stores, e-commerce platforms and the rest) by optimizing pricing, product mix, and promotional strategies to maximize profitability.
• Oversee the ​​retail network expansion and optimization​​, including flagship store experiences, boutique portfolio management, and omni-channel integration (e.g., seamless click-and-collect, virtual consultations).
• Lead the ​​e-commerce business​​ (direct-to-consumer and third-party platforms), ensuring alignment with luxury service standards while leveraging digital tools to enhance conversion and client retention.
• Manage P&L accountability, with ownership of KPIs such as GMV, EBIT margin, sell-through rates, inventory turnover, and customer lifetime value (CLV).

​​4. Team Management & Organizational Development: Building a High-Performing and Cohesive Team​​

• Recruit, develop, and lead a ​​high-performing China leadership team​​, fostering a culture of accountability, innovation, and luxury service excellence.
• Build talent pipelines and succession plans to ensure long-term organizational resilience, with a focus on attracting and retaining luxury professionals in a competitive market.
• Promote cross-functional collaboration (e.g., retail, digital, marketing, supply chain) to break silos and drive unified execution of China strategies.

​​5. Customer-Centricity & Experience Optimization: Building a Premium Client Service Ecosystem​​

• Elevate the ​​China client experience​​ to high standards by overseeing VIP relationship management, personalized services, and post-purchase engagement.
• Leverage CRM and data analytics to deepen client insights, enabling hyper-personalized marketing and service offerings.
• Ensure all touchpoints-from retail stores to digital platforms-reflect the brand's promise of exclusivity, sophistication, and human connection.

​​6. Entrepreneurial Mindset & Multi-Stakeholder Management​​

• Operate with an ​​entrepreneurial spirit​​, balancing risk-taking with strategic discipline to navigate China's rapidly evolving luxury landscape
• Serve as the primary interface with ​​global and local stakeholders​​ and ​​the board, building trust and driving mutually beneficial collaborations.
• Manage complex cross-border projects (e.g., product launches, marketing campaigns, digital innovations) with agility, ensuring alignment between global resources and local execution.