Save Job Back to Search Job Description Summary Similar Jobs Mature Business Open Culture About Our Client Lifestyle Brand Job Description Lead the China customer marketing strategy, overseeing CRM, Insights and relevant CRM platforms/channels. Create a centre of excellence and support for commercial team. Building effective working relationships with commercial leads and cross functional teams. Lead the CRM strategy in the formulation of marketing & sales programmes/campaigns. Analyse customer behaviour data to generate actionable insights and strategies to optimise customer journeys. Establish meaningful segmentation and targeting, marketing automations, using testing and analytics to inform continuous optimization to drive revenue. Work with commercial team to build out the loyalty & referral programme to engage and grow our fanbase, leveraging owner enthusiasm to drive business impact and activate our purpose of 'We Create Urban Freedom for Happier Lives' Oversee customer insights and ensure the voice of the customer is at the heart of all decision making within the business, working cross-functionally incl. ecommerce, customer service, retail, sales and marketing. The Successful Applicant 5+ years' experience in CRM, with a combination of multi-site retailer marketing exposure and/or brand marketing experience within retail industry. Knowledge of China retail landscape and trends. Degree in Marketing, Business, or a related discipline. Experience working within a global, multi-region premium brand or retailer. Experience building and managing large-scale plans and budgets. Line management experience. What's on Offer Great culture Contact Mark Wu Quote job ref JN-052024-6437765 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation CRM What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-052024-6437765
