Brand Manager (Premium Lifestyle/Spirits)

上海 全职 RMB400,000 - RMB500,000 年薪 View Job Description
Lead the development and execution of brand strategies for a prestigious portfolio of brands. This role requires a creative and analytical thinker with a passion for premium products, exceptional storytelling, and consumer engagement.
  • Well-established global company with a strong reputation in Lifestyle & Spirits
  • Open culture with attractive package

关于我们的客户

Well-established global company with a strong reputation in Premium Lifestyle & Spirits

职责描述

  • Develop and implement comprehensive brand strategies to drive awareness, equity, and growth.
  • Lead marketing campaigns, from concept to execution, ensuring alignment with brand identity and business objectives.
  • Collaborate with cross-functional teams (Trade marketing, PR, Digital, etc) to deliver integrated brand experiences.
  • Conduct market research, competitor analysis, and consumer insights to identify opportunities and refine positioning.
  • Manage budgets, track performance metrics, and optimize ROI for marketing initiatives.
  • Oversee brand communications, including digital, social media, events, and partnerships.
  • Ensure brand consistency across all touchpoints, adhering to the high standards of luxury and exclusivity.

理想的求职者

  • 5+ years of brand management experience, preferably in luxury goods, spirits, wine, or hospitality.
  • Proven track record in developing and executing successful brand strategies.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and storytelling skills.
  • Creative mindset with a keen eye for premium branding and design.

薪酬待遇

  • Opportunity to shape the future of iconic, heritage-driven brands.
  • Collaborative and innovative work culture.
  • Competitive compensation and benefits package.
联系
Florence Wang
职位编号
JN-052025-6743646
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-052025-6743646

米高蒲志集团的多元与包容文化

在米高蒲志,我们不仅接受差异,更为之感到自豪。我们鼓励来自不同背景的求职者申请这个职位,并致力于建设包容、多样的工作场所,让所有员工都能绽放自我,成就精彩人生。如果您在招聘过程中需要任何支持或合理的调整,请告知我们