保存工作 返回搜索结果 职责描述 职位概要 类似职位 Global Well-known Hair-Care Brand As brand owner, E2E scope 关于我们的客户 As a Brand Manager, you will be responsible for managing the overall operation and development of our hair care brand. You need to formulate and execute brand strategies, enhance brand awareness, reputation, and market share, ensuring the brand maintains a position in the highly competitive market. 职责描述 Brand Strategy Planning：Conduct in - depth research on market dynamics, consumer needs, and competitors. Develop forward - looking and differentiated long - term brand development strategies and annual marketing plans. Clearly define brand positioning, target audience, and value proposition, ensuring that the brand strategy aligns with the company's overall business objectives. Product Management：Participate in the entire process of new product development, from concept generation, market research, product design to launch promotion. Collaborate closely with the R & D team to ensure that products meet brand positioning and market needs. Monitor the product life cycle, formulate product optimization and phasing - out strategies, and enhance product competitiveness. Market Promotion and Communication：Plan and execute integrated marketing communication programs, including online and offline advertising, public relations activities, social media marketing, content marketing, etc., to enhance brand exposure and influence. Manage brand communication channels, maintain good communication and cooperation with external partners such as advertising agencies and media, and ensure the consistency of brand image and maximize communication effectiveness. Sales Support and Channel Management：Work closely with the sales team to develop sales strategies and promotional activities for different channels (such as e - commerce platforms, specialty stores, distributors, etc.). Provide sales tools and training support to boost sales performance. Analyze channel sales data, optimize channel layout and resource allocation, and improve channel efficiency and profitability. Brand Equity Management：Maintain brand equity, ensuring the consistency and high quality of the brand image, logo, packaging, etc. at all touchpoints. Monitor brand reputation, promptly handle negative public opinions, and enhance brand loyalty and reputation through positive brand - building activities. 理想的求职者 Educational Background：Bachelor's degree or above, with a preference for majors related to marketing, business administration, advertising, etc. Work Experience：At least 5 years of brand management experience, with at least 3 years in the hair care or FMCG industry. Experience in managing imported brands is preferred. Familiar with the full - life - cycle management of brands, with successful brand promotion cases. Skills Requirements：Possess excellent market analysis and insight capabilities, able to accurately grasp market trends and consumer needs. Proficient in integrated marketing communication techniques, with excellent copywriting, event planning, and project management skills. Strong data analysis capabilities, able to make data - driven decisions. Proficient in using office software and data analysis tools. Competencies: Strong communication, coordination, and cross - functional collaboration skills, able to effectively integrate resources. Possess innovative thinking and problem - solving abilities, able to respond to complex and changing market environments. High sense of responsibility and professionalism, passionate about brand building. Language Proficiency：Fluent in English, both in speaking, listening, reading, and writing, able to communicate effectively with international teams. 薪酬待遇 Competitive Compensation：Offer a competitive salary package in the industry, with generous bonuses based on individual performance and company performance. Comprehensive Benefits：Five social insurances and one housing fund, paid annual leave, sick leave, holiday benefits, regular health check - ups, etc. Career Development Opportunities：The company attaches great importance to employees' career development, providing broad promotion space and training opportunities to help employees achieve their personal career goals. Work Environment：A comfortable office environment, a positive corporate culture, and a harmonious team atmosphere. 联系 Olivia Zhao 职位编号 JN-052025-6744064 联系电话 +8621 3222 4758 职位概要 职位类别 市场营销 子类别 产品经理 行业 快速消费品(FMCG) 地区 上海市 工作类型 全职 顾问名字 Olivia Zhao 顾问电话号码 +8621 3222 4758 职位编号 JN-052025-6744064
