保存工作 返回搜索结果 职责描述 职位概要 类似职位 Lead transformative brand strategies in a dynamic industry. Collaborate with global teams and drive innovation. 关于我们的客户 Famous brand in the food industry, renowned for the innovative products and commitment to delivering exceptional consumer experiences 职责描述 Develop and execute brand and product strategies aligned with company objectives. Manage product lifecycle, optimize portfolio structure, and implement phase-out plans to achieve annual targets. Lead end-to-end new product development, from planning to launch, ensuring sales goals are met. Design and implement channel-specific branding initiatives and promotional campaigns to enhance product visibility. Oversee brand communication across media platforms, ensuring high-quality content to boost brand equity. Analyze consumer and category insights to refine market strategies and drive growth. 理想的求职者 Bachelor's degree or above (Marketing preferred). 10+ years in FMCG brand management, with expertise in product development. Experience in convenience food or condiments is a plus. Proficiency in Office Suite; fluency in English (working language). Proven track record in managing high-performing brand/marketing teams. 薪酬待遇 Lead transformative brand strategies in a dynamic industry. Collaborate with global teams and drive innovation. Competitive compensation and career growth opportunities. 联系 Florence Wang 职位编号 JN-082025-6806955 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-082025-6806955
