Save Job Back to Search Job Description Summary Similar Jobs Lead transformative brand strategies in a dynamic industry. Collaborate with global teams and drive innovation. About Our Client Famous brand in the food industry, renowned for the innovative products and commitment to delivering exceptional consumer experiences Job Description Develop and execute brand and product strategies aligned with company objectives. Manage product lifecycle, optimize portfolio structure, and implement phase-out plans to achieve annual targets. Lead end-to-end new product development, from planning to launch, ensuring sales goals are met. Design and implement channel-specific branding initiatives and promotional campaigns to enhance product visibility. Oversee brand communication across media platforms, ensuring high-quality content to boost brand equity. Analyze consumer and category insights to refine market strategies and drive growth. The Successful Applicant Bachelor's degree or above (Marketing preferred). 10+ years in FMCG brand management, with expertise in product development. Experience in convenience food or condiments is a plus. Proficiency in Office Suite; fluency in English (working language). Proven track record in managing high-performing brand/marketing teams. What's on Offer Lead transformative brand strategies in a dynamic industry. Collaborate with global teams and drive innovation. Competitive compensation and career growth opportunities. Contact Florence Wang Quote job ref JN-082025-6806955 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-082025-6806955
