保存工作 返回搜索结果 职责描述 职位概要 类似职位 Well-known beauty group with long history of business in China Work as Brand Owner of multiple brands, responsible for PNL 关于我们的客户 As the Brand Director, you will play a pivotal role in shaping and executing the brand strategies for our diverse portfolios and brands in China. You will be responsible for managing the brand management team, driving brand growth, enhancing brand equity, and ensuring that each brand resonates with the target Chinese consumers. This role requires a perfect blend of strategic thinking, creative vision, market insights, and strong leadership skills to drive the brands forward in a highly competitive and rapidly evolving market. 职责描述 Brand Strategy Development Research the Chinese market, analyze trends, consumer behavior, and competitors. Develop strategies that balance global brand identity with local needs. Define brand positioning, values, and personality for each brand in the portfolio. Set brand goals and actionable plans for market share, sales, and awareness. Team Leadership and Collaboration Mentor the brand management team. Foster a creative and collaborative culture. Collaborate with other departments to align brand strategies with business goals. Brand Partnerships and Alliances Identify and establish strategic partnerships to boost brand visibility and growth. Manage existing partnerships for mutual long - term success. Brand Monitoring and Evaluation Monitor brand performance using key metrics and make data - driven strategy optimizations. Stay updated on industry trends and incorporate insights into brand strategies. 理想的求职者 Education A bachelor's degree in marketing, business administration, communications, or a related field. A master's degree is preferred. Experience At least 12 years of experience in brand management, marketing, or a related field, with a proven track record of successfully managing and growing beauty brands in the Chinese market. Experience in managing a brand management team, demonstrating strong leadership, team - building, and people - management skills. In - depth knowledge of the Chinese beauty and fragrance market, including consumer behavior, market trends, distribution channels, and regulatory environment. Skills Excellent strategic thinking, creative problem - solving, and analytical skills. Ability to develop and implement effective brand strategies based on market insights and data analysis. Strong communication and presentation skills, with the ability to effectively communicate brand strategies and ideas to internal teams, external partners, and senior management. Proficient in using marketing analytics tools and software to measure brand performance and optimize marketing campaigns. Fluency in both English and Mandarin Chinese, with excellent written and verbal communication skills in both languages. This is essential for effective communication with global teams and local stakeholders. 薪酬待遇 Competitive salary and performance - based bonus. Comprehensive benefits package, including health insurance, retirement plans, and paid time off. Opportunities for professional growth and development, including training programs and career advancement within the company. A dynamic and collaborative work environment with exposure to global beauty and fragrance brands. 联系 Olivia Zhao 职位编号 JN-042025-6722540 联系电话 +8621 3222 4758 职位概要 职位类别 市场营销 子类别 全面管理 行业 快速消费品(FMCG) 地区 上海市 工作类型 全职 顾问名字 Olivia Zhao 顾问电话号码 +8621 3222 4758 职位编号 JN-042025-6722540
