Brand Communication Head - F&B

Shanghai 全职 RMB900,000 - RMB1,200,000 per year View Job Description
The role will oversee the development and execution of strategic marketing initiatives to enhance brand presence and engagement in the Food & Beverage sector. This role requires expertise in brand management, market analysis, and collaboration with internal and external stakeholders.
  • Comprehensive benefits package to support your professional and personal needs.
  • Opportunities to work in a well-known F&B company with a focus on campaign.

About Our Client

This is an established organisation in the Food & Beverage industry known for its innovative approach to product development and marketing. With a significant presence globally, the company supports a collaborative and results-driven work environment.

Job Description

  • Develop and implement brand strategies to strengthen market positioning.
  • Lead marketing campaigns to drive consumer engagement and awareness.
  • Collaborate with cross-functional teams to ensure alignment with business objectives.
  • Analyse market trends and consumer insights to identify opportunities for growth.
  • Manage relationships with external agencies to deliver high-quality marketing outputs.
  • Monitor and report on the performance of brand initiatives.
  • Ensure consistency in brand messaging across all channels.
  • Oversee budget allocation and ensure cost-effective execution of marketing activities.

The Successful Applicant

  • A strong background in marketing communication within the FMCG industry.
  • Proven expertise in brand management and strategic planning.
  • Excellent analytical skills to interpret market trends and consumer data.
  • Strong communication and leadership abilities to manage teams and stakeholders effectively.
  • Experience in managing agency relationships and external partnerships.
  • A results-oriented mindset with a focus on achieving business objectives.

What's on Offer

  • Comprehensive benefits package to support your professional and personal needs.
  • Opportunities to work in a well recognised FMCG organisation with a focus on brand campaign.
  • A collaborative and supportive company culture.



This is an excellent opportunity for an experienced marketer to make a significant impact in the FMCG industry. Apply now to take the next step in your career!

Contact
Florence Wang
Quote job ref
JN-092025-6829635
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-092025-6829635

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.